50 Cent’s Reebok G-Unit G6 Sneakers Make Long-Awaited Return

The iconic Reebok G-Unit G6 sneakers are back, giving 50 Cent fans and sneaker collectors another opportunity to own a piece of hip-hop history. Originally released in 2003, the sneakers were designed with input from Curtis “50 Cent” Jackson during his rise to superstardom. The rapper recently reflected on the original release, calling the experience “special” and noting that the clean white sneakers quickly became part of the culture.
The G6 sneakers were part of Reebok’s high-profile partnership with 50 Cent and G-Unit, which continued until 2006. After years of fans asking for their return, Reebok brought the limited-edition sneakers back in 2026. The updated release maintains the original aesthetic, featuring a low-profile silhouette, leather and suede construction, red-and-blue accents, G-Unit branding and an ice-rubber outsole.

The renewed demand was immediate, with the sneakers selling for $130 through retail channels before quickly selling out online. Collectors looking to secure a pair can still find them through secondary marketplaces, where prices have climbed to around $179. The strong resale interest reflects the enduring popularity of both 50 Cent and the G-Unit brand, despite the group not releasing music together since 2015.
For 50 Cent, the timing of the comeback feels particularly fitting as Reebok continues to regain momentum while a new generation discovers G-Unit’s influence. The G6 has become closely associated with early-2000s hip-hop fashion, blending music and sneaker culture in a way that remains relevant decades later. Whether additional 50 Cent-approved Reebok releases are coming remains unknown, but the G6’s return demonstrates the lasting power of the collaboration.











