The Detroit Pistons announced last month an expanded partnership with multi-platinum recording artist and Detroit native Big Sean, naming him the franchise’s Creative Director of Global Experience. The move deepens the team’s commitment to creativity, cultural connection and global fan growth, and was unveiled on World Basketball Day as part of a broader effort to connect Detroit Basketball with audiences around the world.
In his expanded role, Big Sean will collaborate with the Pistons beyond product and design, working closely on community engagement initiatives and international fan development. The partnership is a key component of the franchise’s global growth strategy, which recently included an international initiative in Mexico City and will continue through cultural collaborations, events and fan-focused experiences across borders.
“Big Sean’s influence reaches far beyond music — he’s a global creative visionary who already brings Detroit wherever he goes,” said Alicia Jeffreys, executive vice president and chief marketing officer of the Pistons. “As Creative Director of Global Experience, he brings authenticity, reach and imagination to the Pistons brand as we introduce Detroit Basketball to the world.”











