The Game Sues UMG Over Alleged Lack of Promotion for Drillmatic

The Game is taking legal action against Universal Music Group and its subsidiary, Virgin Music Group, alleging the companies failed to properly promote his 2022 album Drillmatic – Heart vs. Mind. According to court documents, the Compton rapper filed the lawsuit on September 30, claiming the label did not fulfill a promised marketing commitment tied to the album’s release.
At the center of the dispute is an alleged $500,000 marketing budget that The Game says was promised to support Drillmatic. He claims only $179,274.79 was spent, arguing that the reduced promotional efforts contributed to the album’s sales performance. The rapper alleges that $125,000 was specifically designated for radio promotion but that no money was spent in that area.
The Game also claims another $170,000 was allocated for music videos, out-of-home advertising, international promotion and digital marketing, but alleges only $88,000 was ultimately spent. He is seeking approximately $500,000 in damages, citing breach of contract, as well as reimbursement for legal fees. UMG and Virgin Music Group have denied breaching their agreement with the rapper, according to the lawsuit.










